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Executive team

A company is no better than the management running it, and the money they have to launch it properly. The management team assembled with this new food company is second to none, and they have already invested well over $5 million in start-up capital.

Peter M. Castleman, Founder and Chairman of the Board:
Mr. Castleman graduated from Duke University at the top of his class in Economics, became a Professor at Harvard, then worked on Wall Street, first with JP Morgan, then as Managing Partner at Whitney Capital Equity Group with mergers and acquisitions. Peter bought North Face outerwear company when it was going bankrupt, and turned it into a 3 billion per year company and then sold it. He did the same with Igloo, and many others. Peter started importing Chinese herbs, grew a company to $50M/year and then sold it to NuSkin. This became Pharmanex, which NuSkin then grew to almost $1 billion per year.

Peter was quite impressed with the power of network marketing. Four years after Marc Hughes of Herbalife passed away, Peter encouraged his partners at Whitney to purchase Herbalife. They bought Herbalife when it was at $700+ million per year, and within 5 years with Peter as the Chairman of the Board, Herbalife grew to over $3 billion per year. Peter then tried to personally purchase Herbalife with his own funds, but could not come to a meeting of minds on the pricing, so he passed. His dream for many years has been to start his own network marketing company with its own culture and mission, and with a passion for health, thus our new company was born! Peter will make sure that there is never a shortage of funds to grow our new business (an estimate of Peter’s net worth is about $850M).

Peter says that he will be disappointed if we only become a billion dollar company.  We are not in competition with any network marketing company. Our competition is Nestle and Proctor and Gamble.
 
David Brown, CEO and $1 Million Equity Investor:
David has over 20 years experience as a corporate lawyer, and President and CEO in the nutritional industry. and he speaks fluent Japanese. David was the CEO of LifeVantage, and maintained a 300% per year growth rate there. ($11M 1st year, $38.9M 2nd year, and $126M 3rd year)
 
Gene Tipps, COO: 
Gene’s experience in building operations backbones for multi-million dollar direct selling companies (Tahitian Noni, Agel, Zrii, LifeVantage), both domestically and abroad, has made him a sought after expert across the industry. He has lived in and developed markets in many corners of the globe including Latin America, Europe, Asia and the Pacific. Additionally, his extensive familiarity with nutritional products makes him the perfect person to direct the operations team. His industry experience has given Gene the insight to understand that distributors need quality products, on time, and in large supply. Gene will ensure that this is always the case with our company - whether domestic or international. The Asian Development Executive Management Team has vast experience opening and developing these markets. The goal is to open Korea and Japan the same way NuSkin did in Japan, with over 60,000 joining day one.
  
Thomas McLamore, Consultant, Technologist & Analyst:
Adagio, Managing Director/President of North America. Built Amway’s call center system which is still used today and Nu-Skin’s ERP system and systems for many other well established companies that are over 1 billion in sales annually. Mr. McLamore is Korean and speaks fluent Korean and Japanese.